Reporting: The Public Relations Officer shall report to the University President.
Responsibilities:
The Public Relations (PR) Officer shall be responsible for:
– Planning, developing and executing PR strategies of the university
– Communicating and networking with internal and external stakeholders regularly including media organizations/houses both print and digital media representing and promoting GU’s distinctive excellence institution of higher learning.
– Supporting GU’s mission and strategic goals and delivering GU core values to internal and external constituencies through publications, media relations, photography and electronic communications.
– Celebrating and share the news and accomplishments of academic programs, alumni, faculty, leadership, partners, staff, and students
– Increasing the overall reputation and awareness of the university.
– Increasing the overall reputation and awareness of the university
– Assisting in expanding GU’s engagement with communities public and private sectors
– Working with media outlets from around the Kingdom of Bahrain to tell the GU story.
– Developing effective internal communications to help GU campus community
– Understand and share the GU brand story consistently.
– Increasing the flexibility and usability of GU branded marks and marketing collateral and ensure brand compliance across various university channels.
– Refocusing resources in communications to develop news and consumer content that will support pillars of GU’s brand and key focus areas as defined in the university’s strategic plan
– Creating comprehensive university brand campaign that supports the values identified in the GU strategic plan and resonates with the outlined target audiences.
– Creating impact in social media and reaching people via multiple channels with updates and posts about university events, activities, achievements, and announcements
– Ensuring University communication is compliant with the University’s corporate style and brand identity, as set out in GU policy and procedures.
– Assisting in monitoring and maintaining the implementation of the University’s visual identity through target audiences’ interactions
Requirements:
- Hold bachelor’s degree from a recognized university in business/management/media studies/marketing/social science
- At least 1 year of working experience in PR office in higher education institutions
- Minimum 2 years of work experience in PR, Marketing, media and communications industry
- Excellent oral and written communication and interpersonal skills
- Excellent IT skills
- Ability to work in teams and within deadline
- Creativity, flexibility and problem solving skill
- Networking, negotiation skills with strategy driven approach
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