Dr. Naglaa El Gammal recently hosted a groundbreaking scientific seminar on the transformative impact of artificial intelligence (AI) on the public relations (PR) profession. The seminar, titled “How Artificial Intelligence Is Transforming The Public Relations Profession: Expected Practices From A Sample Of PR Practitioners In Bahrain,” gathered leading PR practitioners and AI experts to explore how AI technologies are reshaping PR strategies and practices. Discussions centered on the integration of AI tools for data analysis, audience engagement, and campaign optimization, highlighting insights from a comprehensive study of PR professionals in Bahrain. Attendees gained valuable perspectives on the future of PR in the digital age, emphasizing the need for adaptive strategies and continuous learning to harness AI’s full potential in enhancing communication effectiveness and operational efficiency.
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