Introduction
Current Position: Lecturer
Email Address: [email protected]
Research Interests: Digital Public Relations, AI in Marketing, Social Media Strategy, Media Literacy
Title: Lecturer
College: Communication and Media Technology
Department: Mass Communication and Public Relations
Qualification
- Master’s in Public Relations and Media (Strategic Communication) – Ahlia University, Bahrain – 2014
- Bachelor’s in Mass Communication and Public Relations – Qatar University– 2007
Teaching & Learning Statement
Mr. Ammar Mohamed is a passionate educator who believes in the transformative power of knowledge. His teaching approach integrates real-world applications, active learning, and digital innovation to enhance student engagement and prepare future professionals for a fast-evolving communication landscape. He emphasizes media ethics, strategic thinking, and cross-cultural communication, ensuring students develop both the skills and mindset to lead in modern public relations and media sectors. His classroom is a space where theory meets practice, driven by creativity, empathy, and innovation.
Experience
Lecturer | Gulf University – Bahrain
College of Communication and Media Technologies
August 2024 – Present
- Designed and taught courses in Public Relations, Digital Media, and Strategic Communication.
- Integrated AI tools and digital platforms into learning to bridge academic knowledge and industry practice.
- Trained students and faculty through workshops on digital PR, media strategy, and artificial intelligence.
- Oversaw end-to-end media production and led campaign development aligned with industry trends and academic objectives
Lecturer & Training Consultant | Various Universities and Training Institutes – Bahrain & GCC
2009 – Present
- Delivered academic courses and practical training in mass communication, crisis media management, and content creation.
- Facilitated workshops on AI in communication, digital marketing, and professional communication skills.
Developed career-focused learning outcomes and mentored students on research and industry readiness.
Director of Media and Strategic Communication | GCC Region
2012 – 2023
- Led the development and execution of high-impact media and communication strategies across education, CSR, and sports sectors.
- Directed multidisciplinary creative and digital teams to produce engaging content and drive brand presence across social and traditional media platforms.
- Oversaw national awareness campaigns, including multilingual COVID-19 response initiatives in over 10 international languages.
- Enhanced performance of digital campaigns through data analytics, AI-powered tools, and emerging trend analysis.
- Spearheaded stakeholder engagement strategies and strengthened institutional reputation through integrated public relations efforts.
- Contributed to national and regional initiatives in community development, media literacy, and digital transformation in education.
Research Interest
- Digital Public Relations & Crisis Communication
- AI and Emerging Technologies in Media
- Strategic Storytelling and Digital Literacy
- Multilingual Media Campaigns & Cultural Communication
Selected Achievements:
- Tripled online donations for a humanitarian campaign using digital innovation
- Launched a mobile app resulting in 20% business revenue growth
- Executed high-impact CSR campaigns that elevated community engagement
- Received awards for excellence in teaching, training, and media innovation
Certifications:
- Certified Associate in Project Management (CAPM)® – 2024
- Google Analytics Certification – 2023
- Advanced Certification in Digital Marketing Strategies – 2020
- Social Media Strategist – National Institute for Social Media – 2015
- Advanced Diploma in Social Media Marketing – 2016
Other Interest & Activities
Storytelling, Public Speaking, AI-powered Educational Tools, Curriculum Design with Emerging Technologies, Data-Driven Learning Strategies, Digital Pedagogy, Instructional Design, EdTech Innovation, Content Automation, Professional Development Training, Interactive Learning Models, Cross-Platform Media Integration.
Last Updated on September 30, 2025 @ 02:31:28 pm