The college aims to:
- Provide the highest levels of quality education that meets the needs of the local and regional labor market.
- Stimulate active learning environment to enhance collegiality, collaboration and independent learning.
- Achieve excellence in teaching in order to encourage our students to be critical thinkers and decision makers and lifelong learners.
- Support sound scientific research in various disciplines as Public Relations, Communications, Digital Marketing & Mass Communication.
- Establish an effective relationship with industry and community.
- Develop continually the educational programs facilities and learning resources.