Departments

Qualification

• Ph.D. Strategic Marketing/School of Management/Universiti Sains Malaysia (USM)/2011, Penang Malaysia.
• Master of Business Administration/College of Economic and Rural Development/University of Gezira/2000.
• BA, Cost, and Management Account/College of Business Studies/Sudan University of Science and Technology/96.

Professional Membership

• Member of editorial boards for International Journal of Business and Innovation (Universiti Sains Malaysia), Sudan Journal of Science and Technology, and Journal of Administrative and Economic Sciences (Qassim University, Saudi Arabia).
• Peer reviewer for Arab Gulf Journal of Scientific Research and Asia Pacific Journal of Marketing and Logistics.
• Sudanese Marketing Association member.
• Asian Management Association member.
• European Centre for Research Training and Development (UK) member.
• Pearson-Harvard Leaders of Learning.

Teaching & Learning Statement

My approach to teaching and learning revolves more around encouraging students to awaken their curiosity and desire to learn and the classroom be student-centered (Constructivism approach). I use a mixture of active learning strategies to inspire engagement, and participation, leading to a vibrant learning community and helping to improve the learning outcomes of each learner quickly and retain more. I draw connections to real-life cases through group analysis, brainstorming, innovation, and creative ideas. I also link teaching with research in all the courses that I teach. Additionally, I incorporate AI tools in teaching, learning, and assessment to enhance the educational experience.

Experience

I bring over two decades of experience in academia, consultancy, and administration. I began my career as an Accountant at the Ministry of Finance, Gezera State (1997-2000). I later served as the Head of Feasibility Studies at the Poor Localities Supports Fund, Khartoum State (2000-2001). In academia, I have held several key positions, including Lecturer and Head of the General Department at the College of Business Studies, Sudan University of Science and Technology (2001-2005). I served as Associate Dean of the College of Administrative and Financial Sciences at Gulf University, Bahrain (2019), and as Chair of the Scientific Research Council at the Arab Open University, Bahrain (2019-2021, 2023-2024). Currently, I lead initiatives at Gulf University as the Chair of the Teaching, Learning, and Assessment Committee (2024-2025) and serve as Vice Chair of the University Ranking Committee (2024-2025).

Research Interest

Strategic marketing, green marketing, marketing technology, strategic management, and supply chain. Additionally, entrepreneurial sustainable business, innovation management, corporate social responsibility, and business ethics, exploring their impacts on stakeholder behavior.

Selected Publications

1. Siddig Balal Ibrahim, Emadaldeen Essa Eshag and Osman Afifi (2018). Determinants of entrepreneurial intentions using Theory of Planned Behavior. Journal of Science and Technology in Economic and Management Studies 19(2).
2. Abaas Beleady, Abdel Hafiez Hasaballah and Siddig Balal Ibrahim (2018). Dynamic Capabilities Theory: Pinning Down a Shifting Concept. Academy of Accounting and Financial Studies Journal, 22(2).
3. Ali Ateeq and Siddig Balal Ibrahim (2024). Advancing Sustainability in Industry: Strategies for Integrating Eco-Friendly Practices into Corporate Operations. Kurdish Studies, 12(2). (Scopus Indexed)
4. Omer Hag Hamid, Mohamed Alkashami, Siddig Balal Ibrahim (2024). The Adoption of Knowledge Economy Pillars in the Kingdom of Bahrain's Banking Sector. Cuadernos de Economia, 47(33). (Scopus Indexed)
5. Siddig Balal Ibrahim, Umair Ahmed, and Mohammed Sani Abdullahi (2021). Testing the Prediction of Knowledge Sharing Behavior through the Lens of Organizational Culture and Organizational Citizenship Behavior. Annals of Contemporary Developments in Management & HR 3(2).