Gulf University recently concluded the virtual event “Discover DMI: Insights into Digital Marketing and Advertising,” organized in partnership with the Digital Marketing Institute (DMI), a globally renowned organization based in Ireland and a recognized authority in the field of digital marketing. The event facilitated wide participation from academics, professionals, and students specializing in marketing and digital media across various sectors.
The keynote session was delivered by Mr. Kevin Peelo, Global Partner Account Manager at DMI, who provided deep insights into the latest trends in digital marketing. His presentation highlighted the strategic use of data and analytics to enhance advertising performance and develop marketing strategies that align with the ever-evolving market demands. The sessions witnessed significant interaction, with participants benefiting from practical discussions and experience sharing.
Dr. Tamer Al-Kadash, Head of Media and Marketing Technology at Gulf University, stated: “The accreditation of the Digital Marketing and Media program by the Digital Marketing Institute (DMI) significantly enhances students’ opportunities to develop their digital marketing skills. It provides them access to globally recognized standards, giving them a strong competitive edge in the growing job market.”
Dr. Al-Kadash highlighted that these programs offered by the university go beyond theoretical knowledge, focusing on advanced practical applications in areas such as digital marketing, advertising performance optimization, and social media marketing. This approach comprehensively develops students’ capabilities and prepares them to meet the challenges of the modern digital marketplace.”
The event demonstrated Gulf University’s commitment to providing innovative educational experiences that align with global advancements in digital marketing, empowering students and professionals alike with essential skills to thrive in a dynamic and competitive industry.
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