مقدمة

المنصب الحالي: محاضر
البريد الإلكتروني: [email protected]
الاهتمامات البحثية: Digital Public Relations, AI in Marketing, Social Media Strategy, Media Literacy
اللقب: محاضر
الكلية: تكنولوجيا الاتصال والإعلام
القسم: Mass Communication and Public Relations

المؤهلات الأكاديمية

    • Master’s in Public Relations and Media (Strategic Communication) – Ahlia University, Bahrain – 2014 
    • Bachelor’s in Mass Communication and Public Relations – Qatar University– 2007 

بيان التدريس والتعلم

Mr. Ammar Mohamed is a passionate educator who believes in the transformative power of knowledge. His teaching approach integrates real-world applications, active learning, and digital innovation to enhance student engagement and prepare future professionals for a fast-evolving communication landscape. He emphasizes media ethics, strategic thinking, and cross-cultural communication, ensuring students develop both the skills and mindset to lead in modern public relations and media sectors. His classroom is a space where theory meets practice, driven by creativity, empathy, and innovation. 

الخبرة

Lecturer | Gulf University – Bahrain 
كلية الاتصال وتقنيات الإعلام 
August 2024 – Present 

    • Designed and taught courses in Public Relations, Digital Media, and Strategic Communication. 
    • Integrated AI tools and digital platforms into learning to bridge academic knowledge and industry practice. 
    • Trained students and faculty through workshops on digital PR, media strategy, and artificial intelligence. 
    • Oversaw end-to-end media production and led campaign development aligned with industry trends and academic objectives  

Lecturer & Training Consultant | Various Universities and Training Institutes – Bahrain & GCC 
2009 – Present 

    • Delivered academic courses and practical training in mass communication, crisis media management, and content creation. 
    • Facilitated workshops on AI in communication, digital marketing, and professional communication skills. 

Developed career-focused learning outcomes and mentored students on research and industry readiness. 

Director of Media and Strategic Communication | GCC Region 

2012 – 2023  

    • Led the development and execution of high-impact media and communication strategies across education, CSR, and sports sectors. 
    • Directed multidisciplinary creative and digital teams to produce engaging content and drive brand presence across social and traditional media platforms. 
    • Oversaw national awareness campaigns, including multilingual COVID-19 response initiatives in over 10 international languages. 
    • Enhanced performance of digital campaigns through data analytics, AI-powered tools, and emerging trend analysis. 
    • Spearheaded stakeholder engagement strategies and strengthened institutional reputation through integrated public relations efforts. 
    • Contributed to national and regional initiatives in community development, media literacy, and digital transformation in education. 

 

الإهتمامات البحثية

    • Digital Public Relations & Crisis Communication 
    • AI and Emerging Technologies in Media 
    • Strategic Storytelling and Digital Literacy 
    • Multilingual Media Campaigns & Cultural Communication 

Selected Achievements:

    • Tripled online donations for a humanitarian campaign using digital innovation 
    • Launched a mobile app resulting in 20% business revenue growth 
    • Executed high-impact CSR campaigns that elevated community engagement 
    • Received awards for excellence in teaching, training, and media innovation 

Certifications:

    • Certified Associate in Project Management (CAPM)® – 2024 
    • Google Analytics Certification – 2023 
    • Advanced Certification in Digital Marketing Strategies – 2020 
    • Social Media Strategist – National Institute for Social Media – 2015 
    • Advanced Diploma in Social Media Marketing – 2016 

الاهتمامات والأنشطة الأخرى

Storytelling, Public Speaking, AI-powered Educational Tools, Curriculum Design with Emerging Technologies, Data-Driven Learning Strategies, Digital Pedagogy, Instructional Design, EdTech Innovation, Content Automation, Professional Development Training, Interactive Learning Models, Cross-Platform Media Integration. 

Last Updated on September 30, 2025 @ 02:31:28 pm

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