Gulf University’s Community Engagement and Continuing Education Center (CECEC) recently empowered Ministry of Works employees through a specialized workshop on “Media Writing for Public Relations Management,” led by communications expert د.محمد الاسطل.
This high-impact program focused on advancing participants’ skills in:
- Crafting clear, compelling media content tailored for public outreach
- Mastering public relations writing techniques and strategies
- Developing effective messaging for different media platforms
- Strengthening collaboration with journalists and media professionals
- Integrating writing skills into comprehensive PR strategies
Attendees also learned to evaluate the effectiveness of their media outputs, enabling more strategic and influential communication efforts.
This initiative aligns with CECEC’s mission to enhance institutional communication and public engagement capabilities across the government sector.
Crafting messages that matter.
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